EXCLUSIVE SALES AND MARKETING

Plaza Realty is a boutique real estate services company that employs a hands-on approach to satisfy the unique demands of each client. Through innovative and creative solutions, complex challenges are turned into opportunities. We are a firm that values trust, integrity and relationships.

The firm prides itself on its ability to deliver a full spectrum of real estate services focused on a specialized, exclusive developer sales and marketing program. By providing custom tailored solutions and effectively executing on ambitious business plans, client expectations are continually exceeded.

Please click here to learn more and browse a selection of the projects that Plaza Realty has brought to market.

 

Plaza Realty has marketed and sold some of the most distinctive real estate in the Miami luxury condominium market. Our success is distinguished by the unique advantages Plaza Realty brings to each project:

  • Direct principal involvement and a seasoned sales team.
  • An institutional investment background where financial and data analysis drives the decision making process.
  • Real estate development knowledge and current market experience – we understand your challenges and how you think.

With a combined 60 years in the industry, the sales executive management team offers proven experience and the necessary resources to satisfy client expectations.

PRINCIPAL AND BROKER OF RECORD


Michael Internoscia
Principal and Broker of Record

Mr. Internoscia has an extensive background in real estate sales and marketing, having spent more than 20 years representing developers and banking institutions including Pordes Residential, Lehman Brothers, The Related Group, BNC Development, Brack Capital Real Estate and Hallier Properties.

His accomplishments include the sale of over 5,000 condominium residences and single-family homes for the benefit of developers.

Mr. Internoscia is a licensed real estate broker.

A graduate of Florida International University, Mr. Internoscia holds a bachelor of science degree in hospitality management.

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EXECUTIVE SALES TEAM

 

Our goal is to achieve our client’s goal. We are committed to delivering superior results by effectively executing on demanding, exclusive sales and marketing programs. More specifically, Plaza Realty continues to differentiate itself from its peers through its:

  • Dedication to identifying and maximizing value.
  • Creative experiences that introduce new concepts and advertising campaigns to the market.
  • Analytically driven pricing and sales strategies derived from comprehensive reporting practices.
  • Deep network of domestic and international brokers.
  • Trust within the broker and buyer community.
  • Efficient management of complex operational requirements.

Plaza Realty has been recognized and prides itself on its past accomplishments. The knowledge and experience we developed yesterday are the assets of our clients today.

 

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Marina Palms Yacht Club & Residences – North Miami Beach, FL
Exclusive Sales and Marketing

When Plaza Equity Partners began development of Marina Palms Yacht Club & Residences, the project represented the first high-rise development in the City of North Miami Beach and the first full-service marina/yacht club development in Miami-Dade County in more than 20 years. With the principals’ extensive background in sales and marketing, Plaza Realty was formed to provide in-house brokerage services for the 468-condo residences and 112 wet slips. The resulting sales and marketing campaign focused on public relations, social media, domestic and international events and effective advertising collateral. These efforts, combined with the firm’s strong local and international brokerage networks led to the successful sellout of the first tower and soon to be second tower.

Please click here for the project website.

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One Fifty One at Biscayne – North Miami, FL
Exclusive Sales and Marketing

iStar Residential, one of the largest investors in luxury condominium, multifamily and master-planned residential developments throughout the United States, engaged Plaza Realty’s principals to oversee the sales, marketing and asset management of One Fifty One at Biscayne. The project had numerous obstacles to overcome including a lack of amenities, significant deferred maintenance and a distressed stigma. In response to the challenges, Plaza Realty’s principals developed and executed on a creative business plan that immediately enhanced the value and overall aesthetic appeal of the project. In addition, a dynamic rebranding effort was completed with a local and international marketing and advertising campaign that increased the average condominium unit sales price by 40%.

Please click here for the project website.

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Pearl House – Bay Harbor Islands, FL
Exclusive Sales and Marketing

Plaza Realty was appointed the exclusive sales and marketing firm for Pearl House located in Bay Harbor Islands, Florida. Pearl House features 15 exclusive residences offering floor-to-ceiling glass windows and a complete amenity package including a rooftop swimming pool and sun deck with panoramic views of the Atlantic Ocean, Bal Harbour, Miami, Miami Beach and Biscayne Bay. The penthouse residences feature private rooftop terraces and summer kitchens. The developer, the Verzasca Group, choose Plaza Realty to manage the sellout of the Pearl House due its deep network of domestic and international brokers and its past successful sellout campaigns in South Florida.

Please click here for the project website.

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Le Jardin – Bay Harbor Islands, FL
Exclusive Sales and Marketing

Plaza Realty was appointed the exclusive sales and marketing firm for Le Jardin located in Bay Harbor Islands, Florida. Le Jardin features 30 ultra-modern residences offering floor-to-ceiling, wraparound glass windows and a complete amenity package including a rooftop swimming pool and sun deck with panoramic views of the Atlantic Ocean, Bal Harbour, Miami, Miami Beach and Biscayne Bay. A lush tropical garden serves as a courtyard in the center of this architecturally stunning building. The penthouse residences feature private rooftop terraces with jacuzzi. The developer, the Verzasca Group, choose Plaza Realty to manage the sellout of the Pearl House due its deep network of domestic and international brokers and its past successful sellout campaigns in South Florida.

Please click here for the project website.

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